Builder Magazine

FEATURES

Battening Down the Hatches

BUILDER's "State of the Industry" survey shows that home builders are cutting staff and shifting their focus.
The New American Home 2009

The New American Home 2009 rejuvenates modern single-family living with a balance of contemporary lines and comfortable living spaces with an impressive level of environmental consciousness.
America faces prolonged recession because of credit crisis and home construction excesses.

How the housing market that once drove the U.S. economy helped push it to the breaking point.

INSIDE STORY

Builder trade groups working harder to held and hold onto members

HBAs are accentuating the positive and reminding builders about the value of their services.
Idaho's CHB Homes adjusts products and outreach to attract buyers

Builder offers simpler, lower-priced homes, and aggressively markets unsold inventory.
A Philadelphia developer shifts gears to address affordable housing

OKKS Development refocuses on for-sale projects.

TOP SHELF

GREENHOUSE

Eco Pulse survey finds that home buyers aren't so savvy in the ways of green building.

Eco Pulse survey finds that home buyers aren't so savvy in the ways of green building.
Raising the Bar

Green communities are providing builders and developers with attractive economies of scale and marketing advantages.

SALES STRATEGIES

Scents in model homes to help put buyers in a good mood

The sense of smell has the strongest connection to the emotional part of the brain
Making Builder Web Sites Easier To Find And Use

Search engine optimization and site usability are critical factors
Use community events to increase traffic to your sales center

Leverage the power of residents, vendors and local businesses to keep costs down

TECH TOOLS

New Jersey builder reaches into its IT toolkit to weather the housing crunch.

New Jersey builder reaches into its IT toolkit to weather the housing crunch.
Generation Y wants high-tech solutions to managing every aspect of their new homes.

Generation Y wants high-tech solutions to managing every aspect of their new homes.

NATIONAL BEAT

Thee are several lessons the home building industry can learn from 2008.

After a bad year, there are a few lessons the industry can take away from 2008.
A new product review panel is now available from the NAHB Research Center.

A new product review panel is now available from the NAHB Research Center.
Developer with long activist history takes reins at NAHB

Joe Robson of Oklahoma sees himself as a unifier

LAST WORD

Questions and Answers with Rick Fedrizzi

The head of the US Green Building Council talks about sustainable building practices.

OTHER ARTICLES

Home builders need to return to operational excellence in order to succeed.

Home builders need to return to operational excellence in order to succeed.
A recent NAHB survey reveals that urgent action is needed to stop the housing industry's downward spiral.

A recent survey of builders reveals that urgent action is needed to stop the housing industry's downward sprial.
Lower Mortgage Rates Won’t Solve the Market’s Foreclosure and Confidence Problems

While they’re a step in the right direction, lower mortgage rates won’t solve the foreclosure and confidence problems the market is facing.
We need a housing policy that provides more stable returns for homeowners and builders.

We need a housing policy that provides more stable returns for homeowners and builders.