Builder Magazine: Sales Strategieshttp://www.builderonline.com/sales-and-marketing/sales/sales-strategies.aspx?view=rss&id=Query_tcm1089469<url /><link /></image><description>The Information Source for the Home Building Industry</description><language>en-us</language><pubDate /><webMaster /><item><title>A Primer on Pay-Per-Click Marketing for Home Buildershttp://www.builderonline.com/marketing/pay-per-click-101.aspx?rssLink=Pay-Per-Click+101Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web sites.AARP Survey Says Almost 25% of Baby Boomers Expect to Have a Parent Live With Them.http://www.builderonline.com/demographics/make-room-for-mom.aspx?rssLink=Make+Room+for+MomGrowth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.Builder Web Sites Need to be Designed for Access on Mobile Phoneshttp://www.builderonline.com/marketing/mobile-mindset.aspx?rssLink=Mobile+MindsetPared-down sites with most popular information work best.Model Merchandising On A Budgethttp://www.builderonline.com/model-homes/dress-for-less.aspx?rssLink=Dress+for+LessFour top designers share their strategies for keeping the pizzazz for less cash.Sales Educator Myers Barnes Releases New Book of Scripts, Negotiating Toolshttp://www.builderonline.com/training/tools-for-2009.aspx?rssLink=Tools+for+2009Popular new-home sales university also presented as a series of free YouTube videosFirst-time Buyers Respond To An Innovative Web Campaignhttp://www.builderonline.com/marketing/hangin-with-hailey.aspx?rssLink=Hangin%e2%80%99+with+HaileyAn innovative and cost-effective marketing campaign increases traffic and sales for Hubbell Homes.Scents in model homes to help put buyers in a good moodhttp://www.builderonline.com/marketing/the-nose-knows.aspx?rssLink=The+Nose+KnowsThe sense of smell has the strongest connection to the emotional part of the brainMaking Builder Web Sites Easier To Find And Usehttp://www.builderonline.com/marketing/work-the-web.aspx?rssLink=Work+the+WebSearch engine optimization and site usability are critical factorsUse community events to increase traffic to your sales centerhttp://www.builderonline.com/marketing/open-house.aspx?rssLink=Open+HouseLeverage the power of residents, vendors and local businesses to keep costs downBuilders Collaborate to Put Out Good Press in Healthy Housing Marketshttp://www.builderonline.com/marketing/pooling-resources.aspx?rssLink=Pooling+ResourcesBuilders in healthy housing markets work together to get the word out.British Citizens Buy Homes in the United Stateshttp://www.builderonline.com/sales/british-invasion.aspx?rssLink=British+InvasionUK natives leverage a weak dollar to buy homes here.Al Trellis Offers Selling Strategy Advicehttp://www.builderonline.com/sales/sharpen-your-strategies.aspx?rssLink=Sharpen+Your+StrategiesIndustry guru Al Trellis offers a few tips for weathering housing’s current market conditions.Builder Uses the Natural Benefits of the Land as An Amenity in His New Communityhttp://www.builderonline.com/marketing/natural-attractions.aspx?rssLink=Natural+AttractionsBuilders and developers are eschewing traditional amenities for natural features.New Book Provides Valuable Insights for Builders and Sales Associates Who Want to Know What Female Home Buyers Look for in a Homehttp://www.builderonline.com/business/working-women.aspx?rssLink=Working+WomenA new book helps builders attract female home buyers.Al Trellis Recommends that Having a Couple of Spec Homes can be a Valuable Asset in a Slow Sales Environmenthttp://www.builderonline.com/business/spec-solutions.aspx?rssLink=Spec+SolutionsHere’s how to leverage the value of your standing inventory.Real Estate Agencies and Builders Will Need to Adapt to the Next Generation Entering the Real Estate Sales Workforcehttp://www.builderonline.com/business/managing-gen-y.aspx?rssLink=Managing+Gen+YThe next generation of sales agents are motivated by a different set of standards and practices.Buyers at All Income Levels are Increasingly Interested in Green Buildinghttp://www.builderonline.com/sales-and-marketing/green-sells.aspx?rssLink=Green+SellsHome buyers at all income levels are increasingly interested in purchasing a house with green features.Census Data Indicates People are Delaying Retirementhttp://www.builderonline.com/housing-data/retirement-postponed.aspx?rssLink=Retirement+PostponedPeople are working longer and postponing retirement, according to Dr. Gene Warren, a Phoenix-based economist who specializes in public policy issues and the mature market.Builder Tests Office Depot's Large-Format Printinghttp://www.builderonline.com/sales-and-marketing/print-preview.aspx?rssLink=Print+PreviewBUILDER is approached regularly about reviewing products that would be of interest to our readers. We think it makes a lot more sense to have builders try them out. 10 Qualities of a Great Sales Managerhttp://www.builderonline.com/sales/coaching-skills.aspx?rssLink=Coaching+SkillsToday’s sales managers need a complex set of abilities to succeed.