Sales

Sales Strategies

• A Primer on Pay-Per-Click Marketing for Home Builders

  Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web sites.

• AARP Survey Says Almost 25% of Baby Boomers Expect to Have a Parent Live With Them.

  Growth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.

• Builder Web Sites Need to be Designed for Access on Mobile Phones

  Pared-down sites with most popular information work best.

• Model Merchandising On A Budget

  Four top designers share their strategies for keeping the pizzazz for less cash.

• Sales Educator Myers Barnes Releases New Book of Scripts, Negotiating Tools

  Popular new-home sales university also presented as a series of free YouTube videos

• First-time Buyers Respond To An Innovative Web Campaign

  An innovative and cost-effective marketing campaign increases traffic and sales for Hubbell Homes.

• Scents in model homes to help put buyers in a good mood

  The sense of smell has the strongest connection to the emotional part of the brain

• Making Builder Web Sites Easier To Find And Use

  Search engine optimization and site usability are critical factors

• Use community events to increase traffic to your sales center

  Leverage the power of residents, vendors and local businesses to keep costs down

• Builders Collaborate to Put Out Good Press in Healthy Housing Markets

  Builders in healthy housing markets work together to get the word out.