Builder Magazine: Marketinghttp://www.builderonline.com/sales-and-marketing/marketing/Default.aspx?view=rss&id=Query_tcm1029233<url /><link /></image><description>The Information Source for the Home Building Industry</description><language>en-us</language><pubDate /><webMaster /><item><title>Homeowner Satisfaction Surveys Affect Buildershttp://www.builderonline.com/construction/the-ratings-game.aspx?rssLink=The+Ratings+GameCertain annual studies have become critical to some builders' marketing efforts.Bay Area Builder Bucks The Recessionhttp://www.builderonline.com/attached-development/bay-area-builder-bucks-the-recession.aspx?rssLink=Bay+Area+Builder+Bucks+The+RecessionRegis Homes is averaging at least one sale per week in each of its four active communities.A New Dealer Taking on Green Building Markethttp://www.builderonline.com/construction-trends/work-in-progress.aspx?rssLink=Work+in+ProgressNew Home Inc. founder says reliable distribution is what this sector has lacked.Schumacher Homes Introduces New Designs With Green Teasershttp://www.builderonline.com/marketing/finding-its-sweet-spot.aspx?rssLink=Finding+Its+Sweet+SpotIts G-Line series promotes a "philosophy" of living.Roddan Paolucci Roddan Opens Its Creative Vaulthttp://www.builderonline.com/marketing/roddan-paolucci-roddan-opens-its-creative-vault.aspx?rssLink=Roddan+Paolucci+Roddan+Opens+Its+Creative+VaultBuilders aren’t the only ones looking to unload spec projects at reduced prices. At this real estate branding firm, ad campaigns for the housing business are available at a discount--or for free.Pulte Hires Chief Marketing Officerhttp://www.builderonline.com/sales-and-marketing/pulte-hires-chief-marketing-officer.aspx?rssLink=Pulte+Hires+Chief+Marketing+OfficerNewly merged home builder taps auto industry marketing expert Deborah W. Meyer to strengthen the company's brands.6 Myths of Green Consumershttp://www.builderonline.com/green-building/6-myths-of-green-consumers.aspx?rssLink=6+Myths+of+Green+ConsumersA new study shows that eco-conscious buyers’ top concern is not saving the planet.Marketing Expert Says Builders Can Reach New Buyers By Building Relationships With Themhttp://www.builderonline.com/marketing/marketing-expert-says-builders-can-reach-new-buye.aspx?rssLink=Marketing+Expert+Says+Builders+Can+Reach+New+Buyers+By+Building+Relationships+With+ThemSeth Godin doesn't think discounting will continue to be effective bait.Owning A Home is Still The Dream of Immigrantshttp://www.builderonline.com/sales/dreaming-in-color.aspx?rssLink=Dreaming+in+ColorBut where builders and their products fit into that vision differs for each buyer group.Homeowner Associations Watch Warily as Builders Downsize Productshttp://www.builderonline.com/construction-trends/guard-dogs.aspx?rssLink=Guard+DogsChanges within existing communities have met with occasional owner opposition.Builders Find "Lost Assets" by Auctioning Model Furniturehttp://www.builderonline.com/marketing/heavy-lifting.aspx?rssLink=Heavy+LiftingA Houston-based firm does all the heavy lifting in marketing and executing the resales.Cross-Border Connectionhttp://www.builderonline.com/marketing/cross-border-connection.aspx?rssLink=Cross-Border+Connection+(sidebar+2+for+0709c_bd_rethinkjc)A Texas builder hooks up with a local Realtor to market condos to Mexican nationals.One Southern California Builder Looks To Catch Lightning In A Bottle Againhttp://www.builderonline.com/marketing/one-southern-california-builder-looks-to-catch-lightning-in-a-bottle-again.aspx?rssLink=One+Southern+California+Builder+Looks+to+Catch+Lightning+in+a+Bottle--AgainFar West Industries sold 54 million-dollar homes in six months last year.10 Practical Strategies for Marketing Green Homeshttp://www.builderonline.com/green-building/10-practical-strategies-for-marketing-green-homes.aspx?rssLink=10+Practical+Strategies+for+Marketing+Green+HomesNAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects.Builders Search for Right Spec-Home Balancehttp://www.builderonline.com/housing-starts/builders-search-for-right-spec-home-balance.aspx?rssLink=Builders+Search+For+Right+Spec-Home+BalanceMeeting the demands of buyers who need to move in immediately has pluses and minuses in a down market.Florida Builders Generate Sales With Perfect Balance of Price and Producthttp://www.builderonline.com/sales-and-marketing/florida-builders-generate-sales-with-perfect-balance-of-price-and-product.aspx?rssLink=Florida+Builders+Generate+Sales+With+Perfect+Balance+of+Price+and+ProductStock Development and Neal Communities are drawing steady traffic to several of their neighborhoods. Builders Offering Temporary Relief to Owners Who Lose Their Jobshttp://www.builderonline.com/marketing/breathing-room.aspx?rssLink=Breathing+RoomUnemployment insurance could remove one major obstacle to new-home sales, too.A Primer on Pay-Per-Click Marketing for Home Buildershttp://www.builderonline.com/marketing/pay-per-click-101.aspx?rssLink=Pay-Per-Click+101Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web sites.AARP Survey Says Almost 25% of Baby Boomers Expect to Have a Parent Live With Them.http://www.builderonline.com/demographics/make-room-for-mom.aspx?rssLink=Make+Room+for+MomGrowth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.Builder Web Sites Need to be Designed for Access on Mobile Phoneshttp://www.builderonline.com/marketing/mobile-mindset.aspx?rssLink=Mobile+MindsetPared-down sites with most popular information work best.