Sales Strategies

10 of the Best-Selling Communities in America

Want to know what's selling? The homes in these communities are, and they may represent the industry's future.


 

Customer Satisfaction

finally arrived: cambodian-american tooch van, wife chorvy, and son winston, outside the lowell, mass., home they bought with help from a local housing group.

Owning a Home is Still the Dream of Immigrants

But where builders and their products fit into that vision differs for each buyer group.


 

Builder 100

Our definitive annual report on the nation's largest home builders.

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Marketing

Options and Upgrades

 

The Marketing of Green Home-Building

Builders who have made a commitment to sustainability say that their marketing efforts focus more on education than persuasion.

 

Success Stories

Design Centers