Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web...
Growth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.
Pared-down sites with most popular information work best.
Want to know what's selling? The homes in these communities are, and they may represent the industry's future.
TriStone Homes enjoys strong growth, even in a difficult market.
KB Home and Shea Homes let prospects access new-home information on their cellphones.
Firm's new-home quality study finds a notable dip in the number of reported problems per home.
But where builders and their products fit into that vision differs for each buyer group.
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The Irvine Company and six builders are working in tandem to build and sell nearly 700 homes during the next two years.
Charter Homes, which offered same benefit for December sales, wants to assuage buyers' fears about missing April 30 deadline.
Fulton Homes will have a 30-second local commercial during the Super Bowl.
Community and energy efficient top their lists of priorities.
Add these features to boost the value of your homes with your buyers.
Giant distributor also launches proprietary brands and program that targets builders' specific customer service and marketing needs.
Mollie Elkman: Modern Marketing
Mollie is Vice President of Group Two Real Estate Marketing and Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog focuses on initiating thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.
Sunday’s Super Bowl game promises to bring in about 100 million television viewers if it’s on par with last year’s game. But this year many corporate advertisers are taking their million-dollar spots to the next level by pairing them with Facebook campaigns. It’s what some have called the Web 3.0 phase of Super Bowl marketing where Facebook is no longer a peripheral part of a company’s game day advertising, but rather, part of its core strategy.
A San Diego green neighborhood sells out its first release of new homes in one weekend.
A unique public-private partnership uses affordable artist housing to revitalize one of Fort Lauderdale's oldest neighborhoods.
Small details translate into sales for Zinn Design Build.
Builder plans to open a design center for this market, where it wants to sell at least 150 homes in its first year.
A showroom in downtown Naperville will be focal feature of merger between Charleston Development Group and Casa Bella Design Kitchen and...
Service offers benefits to builders as well as consumers.