Sales Strategies

10 of the Best-Selling Communities in America

Want to know what's selling? The homes in these communities are, and they may represent the industry's future.


 

Customer Satisfaction

finally arrived: cambodian-american tooch van, wife chorvy, and son winston, outside the lowell, mass., home they bought with help from a local housing group.

Owning a Home is Still the Dream of Immigrants

But where builders and their products fit into that vision differs for each buyer group.


 

Builder 100

Our definitive annual report on the nation's largest home builders.

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Mollie Elkman (crop)

Facebook Marketing Goes to the Super Bowl

Mollie is Vice President of Group Two Real Estate Marketing and Advertising, one of the largest homebuilder marketing and advertising agencies in the United States. Mollie¹s blog focuses on initiating thought provoking conversations within the building industry. She focuses on new and controversial trends in the increasingly Internet savvy world we live in.

Sunday’s Super Bowl game promises to bring in about 100 million television viewers if it’s on par with last year’s game. But this year many corporate advertisers are taking their million-dollar spots to the next level by pairing them with Facebook campaigns. It’s what some have called the Web 3.0 phase of Super Bowl marketing where Facebook is no longer a peripheral part of a company’s game day advertising, but rather, part of its core strategy.
 
 

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