Business
In: using the Web to find infill condos
Out: spending Saturdays driving to model homes
In: slowdown
Out: bubble
In: innovative fixed-rate mortgages
Out: one-year adjustable rate mortgages
In: Reno/Lake Tahoe
Out: Michigan's lakefront
Products
In: building with components
Out: building on site
In: Old World ceramic tile
Out: white ceramic tile
In: moisture-resistant, fiberglass-covered gypsum
Out: traditional drywall
In: bamboo flooring
Out: oak flooring
In: bottom-mount refrigerators
Out: top-mount refrigerators
Marketing
In: customer segmentation by lifestyle
Out: customer segmentation by product type
In: limited high-value, lifestyle-oriented option packages
Out: massive amounts of upgrade options
In: extended hours in design centers
Out: weekday, business-hour–only appointments
In: virtual reality tours, interactive kiosks
Out: static displays in sales centers
In: small ads designed to drive buyers to Web sites
Out: full-page newspaper ads
Home Technology
In: iPod
Out: CD-only changers
In: affordable home control
Out: expensive proprietary systems
In: one remote
Out: multiple remotes
In: telecom pros at builders
Out: purchasing handling telecom
In: VisionArt (lets homeowners hide a plasma screen with a piece of art)
Out: trophy plasma (putting a big screen on the wall)
Design
In: Craftsman
Out: Tuscan
In: infill
Out: sprawl
In: walking
Out: driving
In: stacked flats over townhomes, lofts, or retail
Out: monolithic multifamily housing designs
In: planned storage
Out: basement and garage clutter
TO LEARN MORE, CLICK ON THE RELATED ARTICLE LINK, “FUTURE TENSE.”