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Certain annual studies have become critical to some builders' marketing efforts.
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Regis Homes is averaging at least one sale per week in each of its four active communities.
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New Home Inc. founder says reliable distribution is what this sector has lacked.
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Its G-Line series promotes a "philosophy" of living.
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Builders aren’t the only ones looking to unload spec projects at reduced prices. At this real estate branding firm, ad campaigns for the housing business are available at a discount--or for free.
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Newly merged home builder taps auto industry marketing expert Deborah W. Meyer to strengthen the company's brands.
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A new study shows that eco-conscious buyers’ top concern is not saving the planet.
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Seth Godin doesn't think discounting will continue to be effective bait.
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But where builders and their products fit into that vision differs for each buyer group.
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Changes within existing communities have met with occasional owner opposition.
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A Houston-based firm does all the heavy lifting in marketing and executing the resales.
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A Texas builder hooks up with a local Realtor to market condos to Mexican nationals.
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Far West Industries sold 54 million-dollar homes in six months last year.
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NAHB Green Building Conference coverage: Cost-effective tips for spreading the word out about green homes and remodeling projects.
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Meeting the demands of buyers who need to move in immediately has pluses and minuses in a down market.
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Stock Development and Neal Communities are drawing steady traffic to several of their neighborhoods.
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Unemployment insurance could remove one major obstacle to new-home sales, too.
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Most small business owners have never used this powerful tool for connecting with prospective customers and driving traffic to their Web sites.
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Growth in multi-generational households offers opportunity for builders to offer homes and neighborhoods that meet their unique needs.
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Pared-down sites with most popular information work best.